Tuesday, February 5, 2008
Moscow to Miami, Non-Stop
In October 1962, President Kennedy went ballistic when he heard the Russians were in Cuba. How would he feel now about the Russians in Miami?
A Moscow-based real estate investor recently hired us to shoot 13 units at Miami's Aqua development. (For those who don't know, Aqua is the brainchild of visionary Craig Robins who developed a mini-utopia of residential tributes to Miami's architecture over the years.) The private island neighborhood is a real masterpiece and an educational pleasure to shoot.
The Russian firm hired a local interior designer to fill the units with only the most high-end modernist furniture, art and electronic gadgetry, all on spec. (Are these guys stuck in the pre-dot-com bubble or do they know something we don't?) They're confident they will sell all of the units not to New Yorkers or Chicagoans but...fellow Russians. It seems that Miami has great appeal to the Muscovites who battle winters that make Wisconsin seem like the tropics.
I'm hearing more of the Russian language in Miami these days so maybe it'll be the new Spanish one day. In the meantime, I'm happy to work with them and glad President Bush isn't feeling threatened.