Friday, August 21, 2009

Art vs. Commerce

With the partial collapse of the commercial photography market, I think it's a great time to venture into the completely collapsed fine art photography market.

I received a request to do a large print of one of my favorite images shot in 2002. It shows the platform area of the very beautiful Centraalstation, Antwerp, Belgium's main railway station designed by architect Clement van Bogeart in 1895.

The image was shot with a Nikon F3 and 28mm tilt/shift lens (the lens later suffered cobblestone impact thanks to my then 3-year-old daughter). The film was Fuji Reala which I was obsessed with due to it's great color saturation and low grain. However, with such a large print from such a small negative, film grain is an unavoidable yet beautiful component of this particular piece.

Printed at 76x50" (1.93x1.27m) on an archival light-sensitive substrate and mounted on 1/4" acrylic and 1/8" sintra backing, the total cost to my client was very reasonable including delivery and hanging. Being an "unknown artist," I haven't a clue what a gallery would charge for a piece like this so if there are any art consultants out there, please let me know.

I've only made a few art prints in my 11-year photography career and it is certainly fun. But, my true love is marketing: Creating and licensing my images to help clients move merchandise, put heads in beds, butts in seats, a turkey in every pot (you get the point).

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