Thursday, August 25, 2011

How To Put Heads In Beds

Sure, every resort has a video showcasing its "fabulous spa" and "ten thousand square foot fitness center" and "championship golf course."  Oh and I almost forgot to mention the "award-winning chef."

Don't any of these marketing pros (many who are my friends and clients) realize that these words have become innocuous, if not annoying to the consumer?  But, properties continue to churn out these videos featuring the same two or three voice talents and stock musak tracks.

It's time to shake things up a bit.

While the above video is certainly not "award winning," it is a small test sample of a new direction in video marketing for resorts.  Visuals that are shot at the right time of day, carefully chosen and legally licensed music tracks with no annoying voices reciting the well-intentioned bullet points.  However, all important areas (i.e. guest rooms, restaurants, pools, etc.) will be well covered.

The best part is the ability to track response.  That logo in the video's llower right corner is actually a clickable link to an external website (my portfolio, in this example). But, imagine if consumers could click this link and be taken directly to a booking site.  Now that's a great idea.

Monday, August 22, 2011

Fashionably Trackable

Suddenly I'm obsessed with driving ecommerce traffic to fashion websites.  Do you run a fashion website?  Want traffic from people who are—at that very moment—feeling interested, excited and/or seduced by your product?  Then let me produce a video for you. We will send it everywhere and track the results.
Above is a 42-second viral video for Levi Strauss & Company that when embedded, includes a clickable logo in the lower right corner which leads directly to product purchase. Go ahead, click the logo and see what happens.  (Well, at least wait until the video is over...unless you're so excited you cannot contain yourself.
Here are some other "case studies" of ours:
Our CK Perfectly Fit lingerie video has over 10,000 views and was picked up by many fashion blogs, websites and Facebook fans. We embedded CK's logo directly in the video, taking viewers to a page to purchase. 

Here's a "lookbook-in-motion" we did for Dear Earth, an organic apparel designer based in Miami.  This was shot in 3 hours using minimal lighting and equipment.  When it appears outside of my portfolio, a link at the end drives traffic back to Dear Earth's ecommerce website.

We produced this video for Dutch shoe brand United Nude at their Miami Beach pop-up store. After getting picked up by many fashion bloggers, it appears worldwide.

Here's the same video as it appears on the InYourHead blog and after being picked up by the Brazilian website where it drives traffic back to United Nude's website via the trackable link

If you're interested to know how viral videos can help sell your product, feel free to give us a call at 1.561.912.9921.

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