Monday, August 22, 2011

Fashionably Trackable

Suddenly I'm obsessed with driving ecommerce traffic to fashion websites.  Do you run a fashion website?  Want traffic from people who are—at that very moment—feeling interested, excited and/or seduced by your product?  Then let me produce a video for you. We will send it everywhere and track the results.
Above is a 42-second viral video for Levi Strauss & Company that when embedded, includes a clickable logo in the lower right corner which leads directly to product purchase. Go ahead, click the logo and see what happens.  (Well, at least wait until the video is over...unless you're so excited you cannot contain yourself.
Here are some other "case studies" of ours:
Our CK Perfectly Fit lingerie video has over 10,000 views and was picked up by many fashion blogs, websites and Facebook fans. We embedded CK's logo directly in the video, taking viewers to a page to purchase. 

Here's a "lookbook-in-motion" we did for Dear Earth, an organic apparel designer based in Miami.  This was shot in 3 hours using minimal lighting and equipment.  When it appears outside of my portfolio, a link at the end drives traffic back to Dear Earth's ecommerce website.

We produced this video for Dutch shoe brand United Nude at their Miami Beach pop-up store. After getting picked up by many fashion bloggers, it appears worldwide.

Here's the same video as it appears on the InYourHead blog and after being picked up by the Brazilian website where it drives traffic back to United Nude's website via the trackable link

If you're interested to know how viral videos can help sell your product, feel free to give us a call at 1.561.912.9921.

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