Friday, February 8, 2008

I'm Window Dressing My Stock Portfolio

My portfolio has tripled in the last year. Wait...let me correct that...tripled in the last week. As of now, I've got 527 stock images available for license.

While I'm not generally an obsessive person, I have been obsessing about uploading, keywording and monetizing my intellectual property. It's not that my kids are starving but more my pent up frustration with the lack of entrepreneurial options for photographers who want to license their images.

Most photographers using the traditional routes to image licensing like Getty and Corbis are keeping roughly 30-50% of the sale (details of which are kept from the photographer). If the sale is sub-licensed through some other agency, the photographer makes an even smaller percentage and has less control over the license and is paid anywhere from 60 days to one year. With Digital Railroad, I keep 80% of the sale, set my own pricing with complete knowledge of the details and paid in 15 days. Granted, agents like Getty reach millions of buyers a day but I'd rather keep my images rarely licensed at a premium than often licensed at a substantial discount.

There's a great interview with the legendary Tony Stone in this month's PDN magazine. In it, he discusses the royalty-free movement and the nature of photographers to be independent in all aspects of their careers. I think if Digital Railroad stays true to it's current path of empowering photographers to make a living with licensing, they are certain to succeed.

That being said, I'm going to get back to keywording and uploading. So far, all of my best images are included. If you don't believe me, just enter the word "beef" in the searchbox:


No comments:

your privacy is respected