I've been playing matchmaker with two really great things: video and ecommerce. Today, I've come one step closer to making this arranged marriage a happy and healthy one.
We've now figured out how to empower our clients to sell their products directly within a video while it is playing. So, if the video shows a hotel room, you can book a room. If it's a video about consumer products, just click the product and pay with a credit card. The video can be tied in with any inventory in many types of businesses. Bands can sell t-shirts and music downloads and politicians can solicit financial support (we won't ask them what they plan to do with our money).
As a test, I quickly uploaded an existing video I produced with model Kendra Holliday. We shot it one afternoon in Delray Beach, Florida. She just happened to be wearing a few items that might be desireable to the average resort-going woman. Everything in the video can be purchased (in the test, we're using "clickovers" to the product website but future videos will handle checkout within the same window). Kendra's wearing RayBan Aviator sunglasses, a white crochet bikini and waterproof mascara from Blinc. You can have everything...except Kendra.
I'll be testing this further with clients who happen to have a significant social media presence with blogs, Facebook, Twitter, etc. While video and ecommerce do make a nice couple, it's the social media presence that provides the perfect environment for those nice kids to mingle.
For more information, call 1.561.912.9921 or visit http://bit.ly/rspcin
